Las Vegas A's Brand Identity

A new city doesn’t necessarily mean a new identity is needed. With the A’s set to begin play in Las Vegas for the 2028 MLB season, the club has made it clear they intend to keep the Athletics name and avoid a dramatic overhaul of their brand. I think that’s the right move. Instead of starting over, I explored what an evolution could look like. This concept preserves the iconic green while adding a Vegas gold, the classic script, and the A’s identity while introducing Vegas elements throughout. The goal wasn’t to reinvent the Athletics. It was to give them a brand that feels at home in Las Vegas while honoring more than 120 years of baseball history…a 120 year old expansion team!

You may also like