







For our 2023 Christmas at Sagemont campaign, we drew inspiration from the timeless artistry of Vincent van Gogh, particularly his iconic painting The Starry Night. The swirling skies, bold brushstrokes, and radiant light patterns set the tone for a visual experience that captures both the wonder of the nativity and the mystery of the heavens. The scene is reimagined in a vibrant, star-filled night with blue hues and golden orbs, echoing Van Gogh’s expressionist style. At the heart of the design lies a humble manger centered, and glowing beneath a celestial swirl symbolizing the arrival of Jesus into a world in need of light. This year's artwork is designed to stir emotion and awe, just like the story it represents.